How Influencers Are Shaping the Future of Beauty Brands
In the past, beauty advertising relied on supermodels, glossy magazine pages, and big-budget TV commercials. Today, that reality has changed dramatically. With the explosion of digital platforms, influencers—especially those on Instagram, TikTok, and YouTube—have become the new faces of the beauty industry. These content creators have built loyal audiences through authenticity, relatability, and real-time engagement….