Anti Social Social Club: Genius Marketing or Customer Nightmare?
Introduction: The Paradox of Popularity Few streetwear brands spark as much debate as Anti Social Social Club (ASSC). Launched in 2015 by Neek Lurk, this brand has evolved from a Tumblr-born experiment into a global cult phenomenon. Its sudden rise, emotionally charged branding, and elusive product drops have made it a staple among hypebeasts. But…